The influencer marketing landscape often faces challenges due to manual processes that consume time and reduce efficiency. Hypefy AI's platform addresses this by automating key stages, from identifying suitable creators and managing negotiations to content review, reporting, and payments. This approach allows brands to maintain creative control while offloading operational burdens.

Hypefy AI was founded in 2021 by Stjepan Zelić, Davor Šibenik, and Filip Špiranec. Following a previous seed round of €1.75 million, the company has continued its development. The new €6.3 million Series A funding was led by AYMO Ventures, with participation from Interactive Venture Partners, Oktogon Ventures, and Euroventures.

Unlike general marketing automation tools, Hypefy AI focuses specifically on the intricacies of influencer campaigns. Its AI models analyze creator demographics, engagement patterns, and brand suitability, moving beyond simple follower counts to facilitate more effective partnerships. This targeted automation aims to improve campaign performance for brands.

This investment will support Hypefy AI's international expansion efforts and further development of its AI capabilities. The funding reflects a market trend towards specialized AI solutions that address specific industry pain points within digital marketing.