GreenCore Solutions Launches White-Label AI Agent Program for CPG Agencies
The shift to AI-driven business-to-business procurement is accelerating, and GreenCore Solutions is empowering advertising agencies to lead this transformation for consumer packaged goods brands with a new white-label AI agent program. This initiative addresses the critical need for brands to become 'AI-orderable' in an increasingly automated commerce landscape.
The landscape of business-to-business (B2B) commerce is undergoing a significant transformation, driven by the increasing adoption of artificial intelligence. Today, GreenCore Solutions Corp. (GSC), a Canadian company specializing in AI agents for consumer packaged goods (CPG) manufacturers, announced the launch of its Agency Partner Program (APP). This new white-label program allows advertising agencies to integrate GSC's advanced AI Agent Stack into their offerings, empowering their Beauty & Personal Care (BPC) clients with AI-driven procurement capabilities.
The APP is designed to help agencies provide their CPG clients with a competitive edge in an evolving market where B2B buying is rapidly shifting towards AI-agent intermediation. GSC's platform leverages a proprietary CPG Knowledge Graph and AI Agent Skills to streamline product discovery, qualification, and ordering processes for retail grocery procurement. This enables brands to become "AI-orderable" in a market projected to see 90% of B2B buying mediated by AI agents by 2028, involving over $15 trillion in spend.
GSC's AI agents currently manage over 9.5 million transactions monthly, accounting for an estimated 15-20% of the global agentic grocery procurement traffic. The company's technology, including its SPARKS classification standard, maps over 38,350 BPC brands to 15,688 retail grocery banners across 50 global markets. By offering its AI Agent Stack as a white-label solution, GSC enables agencies to brand these powerful tools as their own, retaining client relationships while GSC handles the back-end managed services.
This strategic move by GSC reflects a broader industry trend where specialized AI solutions are becoming critical infrastructure for traditional sectors. The shift from human-centric sales and marketing to AI-driven procurement demands new tools and strategies. GSC's program positions agencies to capitalize on this change, offering their clients direct access to automated, efficient B2B commerce.
The program also highlights the growing importance of "agent engine optimization" as products need to become machine-readable for autonomous transactions. GSC's AI agents operate on cloud platforms like Microsoft Azure AI Foundry and Google Cloud A2A Enterprise, ensuring scalability and robust performance. This infrastructure is crucial for handling the increasing volume of agentic traffic, which Cloudflare Radar confirmed surpassed human traffic on the open internet in June 2026.
INTELLIGENCE BRIEF
WHY IT MATTERS
This launch is significant because it democratizes access to advanced AI procurement tools for CPG brands through their existing agency relationships. It allows agencies to expand their service offerings into a rapidly growing, high-value segment of B2B commerce, ensuring their clients remain competitive as AI reshapes purchasing workflows.
WHO IS INVOLVED
GreenCore Solutions Corp. (GSC), a Canadian company operating globally, led by CEO Matthew Keddy. The program targets advertising agencies and their Beauty & Personal Care (BPC) clients in the Consumer Packaged Goods (CPG) sector.
MARKET IMPACT
The introduction of GSC's Agency Partner Program will accelerate the adoption of AI-driven procurement in the CPG sector. It creates new revenue streams for agencies and provides CPG brands with essential tools to navigate the shift towards autonomous B2B buying, potentially redefining the roles of sales and marketing in the industry.
This story was drafted with AI assistance and reviewed by TurkSpark editors before publication. Facts, figures, and names may be inaccurate — verify important details independently.
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