Unveilr AI Secures ₹16.7 Crore Pre-Seed to Optimize Brands for ChatGPT and Perplexity Search
As consumers increasingly bypass traditional search engines for AI platforms, Unveilr AI has raised ₹16.7 crore to help brands secure visibility in LLM-generated answers.
The shift from traditional search engines to conversational AI is fundamentally altering how consumers and business buyers discover products. Recognizing that AI platforms like ChatGPT, Perplexity, and Google's AI Overviews often recommend only a handful of businesses per query, Mumbai-based Unveilr AI has raised ₹16.7 crore (approximately $2 million) in pre-seed funding from AJVC. The capital will be used to expand the startup's engineering and sales teams as it scales operations across India, the UAE, and the US.
Founded in February 2026 by Sanditya Srivastava, Unveilr AI focuses on Answer Engine Optimization (AEO). The platform deploys proprietary AI agents to monitor a brand's presence across major large language models, identifying specific buyer queries where competitors are being recommended. Unveilr's specialists then execute targeted content and technical improvements to increase the likelihood of their clients being cited in future AI answers.
Unlike traditional SEO, which optimizes for ten blue links on a search results page, AEO targets the highly constrained real estate of a single AI-generated response. The stakes are significantly higher, as being excluded from an LLM's answer often means complete invisibility to the user. By treating AI citations as a measurable lead-generation channel, Unveilr AI is capitalizing on a critical new layer of digital marketing infrastructure.
INTELLIGENCE BRIEF
WHY IT MATTERS
The transition from SEO to AEO represents a fundamental shift in digital marketing. As LLMs become the primary discovery tool for buyers, startups that can reverse-engineer and optimize AI citations are building the next generation of marketing infrastructure.
WHO IS INVOLVED
Sanditya Srivastava (Founder, Unveilr AI), Aviral Bhatnagar (Founder, AJVC)
MARKET IMPACT
Unveilr AI's funding highlights the rapid emergence of the AEO category. As brands realize that being omitted from ChatGPT or Perplexity answers directly impacts revenue, budgets will increasingly shift from traditional SEO to AI-native visibility tools.
This story was drafted with AI assistance and reviewed by TurkSpark editors before publication. Facts, figures, and names may be inaccurate — verify important details independently.
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