Gratis, one of Turkey's leading beauty and personal care retailers, has announced a significant partnership with Vusion, a global leader in AI-powered digitalization solutions for physical commerce. The collaboration will see Gratis implement Vusion's platform to enhance its in-store operations through the deployment of approximately 2 million electronic shelf labels (ESLs) across 300 stores nationwide. This move represents a major stride in Gratis's broader store digitalization strategy, aiming to modernize its extensive retail footprint across Turkey.

The initial phase of this ambitious rollout is expected to be completed by the beginning of the second half of 2026. By leveraging Vusion's connected store platform, Gratis aims to achieve substantial improvements in operational efficiency, ensure greater accuracy in pricing and product information, and significantly reduce the time store associates spend on manual tasks. This strategic investment comes as retailers globally are increasingly seeking innovative solutions to rapidly adapt to frequent market changes, manage rising operational costs, and ultimately elevate the in-store customer experience.

Vusion, known for its expertise in integrating the Internet of Things (IoT), data analytics, and artificial intelligence (AI) to power Connected Commerce, was selected by Gratis due to the comprehensive nature of its platform, its proven deployment capabilities, and robust industrial manufacturing processes. The close collaboration between the two teams throughout the evaluation and implementation phases further solidified the partnership. This project not only reinforces Vusion's growing presence in the Turkish market but also positions it as a key strategic partner for retailers committed to transforming their physical stores into intelligent, efficient, and data-driven assets.