Turkish telecommunications giant Turkcell has selected Bango's Digital Vending Machine (DVM) platform to introduce multi-service streaming bundles. This strategic move aims to enhance customer acquisition and retention as Turkcell prepares for its 5G rollout.

The partnership allows Turkcell's over 43 million subscribers to combine multiple global and local streaming subscriptions into a single mobile plan, offering savings of up to 40% compared to individual subscriptions. Bango's DVM platform facilitates the creation, launch, and management of these bundles from various content providers through a unified system.

This initiative supports Turkcell's broader strategy to expand its 5G services, anticipating increased demand for video streaming and other subscription-based content. Bango's technology streamlines the entire subscription lifecycle, from partner onboarding to managing upgrades, downgrades, and cancellations, allowing for quicker market entry and continuous evolution of bundled offers.

The collaboration extends Bango's reach in the subscription bundling market, a growing area where telecom operators are increasingly differentiating their mobile offerings and working to reduce customer churn by integrating digital services.