Alice Secures $140 Million to Fortify AI Systems Against Emerging Threats

As artificial intelligence systems become more autonomous and integrated into critical operations, the need for robust AI security has escalated. Alice, an AI trust, safety, and security company, has raised $140 million to address this growing challenge, focusing on protecting AI models and agents from manipulation and adversarial attacks.
Alice, an AI trust, safety, and security company, has successfully closed a $140 million funding round, bringing its total capital raised to $280 million. This significant investment underscores the urgent demand for specialized solutions to safeguard AI models and autonomous agents from an increasingly sophisticated landscape of digital threats. The company, formerly known as ActiveFence, is now valued between $700 million and $800 million, reflecting its rapid growth in the critical AI security market.
The funding round was led by Apax Digital Funds, with participation from strategic investors including Samsung and SentinelOne, alongside existing backers. Alice's platform is designed to provide end-to-end coverage across the AI lifecycle, from pre-deployment red-teaming and model hardening to dynamic runtime guardrails and continuous drift detection. The company's unique approach leverages a proprietary dataset called 'Rabbit Hole,' built over nearly a decade by tracking real-world adversarial intelligence across major digital platforms.
This extensive dataset, refined through observing fraud, extremism, and manipulation campaigns, enables Alice to predict and prevent attacks on AI systems by recognizing patterns of hostile online behavior. The company's research arm, comprising over 150 specialists, actively studies how AI systems can be manipulated or fail, collaborating with leading AI model labs to anticipate vulnerabilities. By offering tools for model testing, guardrails, and real-time input/output monitoring, Alice aims to ensure AI systems operate as intended, even as new attack techniques emerge faster than traditional defenses can adapt.
The investment will be used to further advance Alice's AI platform, expand its 'Rabbit Hole' dataset, and scale its go-to-market efforts to serve foundation model labs and enterprises building with AI. The company is already approaching $100 million in annual recurring revenue, with its AI business growing over 500% in the last two years, demonstrating strong commercial traction in a nascent yet vital sector. This growth highlights the industry's recognition that securing AI is not merely a compliance issue but a fundamental requirement for responsible AI deployment.
INTELLIGENCE BRIEF
WHY IT MATTERS
The increasing sophistication of AI models brings with it new vectors for attack and misuse, making AI security a paramount concern for developers and enterprises alike. Alice's funding highlights the industry's shift towards proactive defense mechanisms, recognizing that traditional cybersecurity measures are often insufficient for the unique vulnerabilities of AI systems. This investment validates the growing market for specialized AI safety solutions.
WHO IS INVOLVED
Alice CEO Noam Schwartz; Lead investor Apax Digital Funds; Participating investors include Samsung, SentinelOne, Maj Invest, MoreTech, Phoenix Insurance, Resolute Ventures, Grove Ventures, CRV, Highland Europe, Vintage Investments, Norwest Venture Partners, NFX, and Claltech.
MARKET IMPACT
This funding round signals a maturing market for AI security, moving beyond theoretical discussions to concrete, deployable solutions. It will likely spur further investment and innovation in AI safety, as companies recognize the financial and reputational risks associated with unprotected AI. The focus on real-world adversarial intelligence sets a new standard for how AI systems must be secured.
This story was drafted with AI assistance and reviewed by TurkSpark editors before publication. Facts, figures, and names may be inaccurate — verify important details independently.


